SMP

Chile Cracklings

Smoked Sea Salt

Salsas

Rubs

Grilling Workshops

Línea de Tiempo Mejorada

It all started with a grill... and a dream

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Founded in 2013 by Alejandro Gutierrez

A journey fueled by passion and flavor began.

Creators of the biggest grilling championship in Latin America, Grill Master H-E-B.

Bringing together the best grillers in a grand event.

Conducted +10,000 Grilling Workshops

Sharing the art of grilling with thousands worldwide.

Over 6 million followers on social media.

Building a passionate community of grill lovers.

2nd Place at the WORLD CHAMPIONSHIP BARBECUE COOKING CONTEST.

A global recognition of talent and dedication.

BEST BBQ BOOK by THE NATIONAL BARBECUE & GRILLING ASSOCIATION.

Awarded for inspiring and delicious barbecue recipes.

More than 100 own products such as smoked sea salt, rubs, salsas, chile cracklings, etc.

Innovating flavors to elevate every grill experience.