Variety Packs
Smoked Sea Salt
Rubs
Chile Cracklings
Salsas
Molcajete
Grilling Workshops
Aprons
It all started with a grill... and a dream
Founded in 2013 by Alejandro Gutierrez
A journey fueled by passion and flavor began.
Creators of the biggest grilling championship in Latin America, Grill Master H-E-B.
Bringing together the best grillers in a grand event.
Conducted +10,000 grilling workshops
Sharing the art of grilling with thousands worldwide.
Over 6 million followers on social media.
Building a passionate community of grill lovers.
2nd Place at the World Championship Barbecue Cooking Contest.
A global recognition of talent and dedication.
Best BBQ Book by the National Barbecue & Grilling Association.
Awarded for inspiring and delicious barbecue recipes.
More than 100 products: smoked sea salt, rubs, salsas, chile cracklings, and more.
Innovating flavors to elevate every grill experience.
