Rub Rojo SMP

There’s something joyful about cooking with color. Rub Rojo SMP is bold in every sense—a tribute to the flavors of home kitchens and open flames. Made in Mexico with all-natural ingredients, it combines the warmth of paprika, the brightness of pepper, and the soft heat of cascabel chile to create a rub that wakes up your food without overwhelming it.

Crafted with salt, garlic, paprika, black pepper, and cascabel chili—no preservatives, just honest flavor.

Use it as a dry rub for pork, beef or chicken. Stir it into lentils, dust it over roasted potatoes, or mix it with olive oil and lime for a quick marinade.

It shines on grilled fajitas, slow-cooked beans, or a simple roasted sweet potato with crema and lime.