What Is a Wet Rub? 🔥
- A wet rub is a liquid seasoning blend made with spices, herbs, oil, and citrus.
- Coat proteins more evenly 🥩
- Absorb quickly for deeper flavor💥
- Keep meats juicy over high heat🔥
- Work as both a rub and a marinade
- Enhance grilling, smoking, roasting, and slow cooking
Explore Our Wet Rubs
Rub del Norte
🌶️ Authentic Northern Mexican Flavor – A bold blend of garlic, oregano, cumin, and black pepper infused with lemon and oil to bring deep, regional taste to your kitchen or grill. - 100% Natural Ingredients
🥩 Perfect for Meats & Veggies – Ideal for marinating beef, chicken, pork, or vegetables. Adds flavor depth whether you're grilling, roasting, or slow cooking
🔥 Ready for Grilling or Stews – From open-fire cookouts to home-cooked guisos, this liquid rub adds richness, aroma, and punch to every dish.
Only available at your HEB store in Cooking Connections
Rub Rojo
🔥 Bold, Savory All-Purpose Flavor – A balanced blend of garlic, guajillo chile, black pepper, paprika, lemon, and oil—perfect for adding warmth and depth to any meal. - 100% Natural Ingredients
🥩 Perfect for Any Protein Cut – Whether it’s beef, chicken, pork, or seafood, this rub enhances your favorite proteins with rich, smoky flavor and just the right amount of spice.
🍲 Great for Soups, Stews & More – Add directly to guisos, broths, or braises for a flavor-packed twist that feels like it’s been simmering all day.
Only available at your HEB store in Cooking Connections
Rub de la Costa
🌊 Bright, Coastal Citrus Flavor – A refreshing blend of lemon, black pepper, oregano, paprika, and garlic with notes of coriander and onion—made to bring coastal flair to your kitchen. - 100% Natural
🐟 Ideal for Seafood & Chicken – Enhances shrimp, fish, and chicken with tangy brightness and herby depth. Delicious on ceviche, grilled filets, or roasted pollo.
🔥 Perfect for Grilling or Marinating – Use as a quick marinade or finishing rub. Adds complexity and moisture with minimal prep—ideal for weeknight dinners or weekend cookouts.
Only available at your HEB store in Cooking Connections
Rub del Pacífico
🌶️ Zesty, Chile-Forward Coastal Flavor – A bold blend of black pepper, onion, oregano, garlic, and a mix of chiles, balanced with lemon for a bright, flavorful marinade. - 100% Natural & Clean Label
🐟 Made for Zarandeado & More – Perfect for marinating fish and shrimp, especially for traditional Mexican zarandeado-style grilling with bold acidity and smoky depth.
🔥 Grill-Ready Marinade Base – Adds layers of heat, citrus, and umami to seafood. Just pour, marinate, and grill—no extra prep required.
Only available at your HEB store in Cooking Connections
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