SMP was founded in Monterrey, Mexico, in 2013 by Alejandro Gutiérrez and has become Latin America's leading community of grill masters, food lovers, and creators who celebrate authentic Mexican gastronomy — one carne asada at a time.
What started as a local movement around the grill has grown into an international community with chapters across Mexico and now in San Antonio, Texas. Through our workshops, experiences, and premium food products, we promote, preserve, and celebrate Mexico's rich culinary traditions while inspiring people everywhere to create memorable moments around the fire.
We live to create memorable experiences.
At SMP, we believe that grilling is more than cooking — it's a way to connect. Our mission is to share the flavors, aromas, and joy of Mexican gastronomy through handcrafted products made with 100% natural ingredients, such as our seasonings, rubs, sauces, and smoked salts — all designed to elevate every dish, from casual cookouts to gourmet meals.
Our passion extends beyond the grill. SMP is the proud creator of Grill Master H-E-B, the largest grilling competition in Latin America, and we host over 150 workshops every month, uniting more than 50,000 people annually through fire, flavor, and friendship.
Today, SMP Grill continues to grow in the United States, offering food lovers a way to experience authentic Mexican gastronomy — crafted by artisans, inspired by tradition, and made for everyone who shares our love for grilling.
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