From Monterrey, Mexico, he’s 39 years old. Industrial Designer by the Instituto Tecnológico de Monterrey (ITESM), Monterrey Campus.
He is the president and cofounder of Sociedad Mexicana de Parrilleros, a company dedicated to create memorable gastronomic experiences around fire since 2012.
Creator and producer of Grill Master H-E-B, the biggest grilling championship in Latin America. Author of twelve books, including the fifth edition of the cookbook El Fuego Nos Une, which obtained 2nd place as BEST BBQ BOOK OF THE YEAR granted by the NATIONAL BARBECUE AND GRILLING ASSOCIATION.
Any gathering can have meaning if we want them to have it, but carne asada is something that has a unique feel that we can't replicate just anywhere. We use them to communicate important news, celebrate, bond or just to hang out.