The Grill Master HEB is the largest and most important championship in Latin America where more than a thousand parrilleros gather to demonstrate their grilling skills and at the same time generate bonds of friendship with parrilleros from all over Mexico, the United States and even other Latin American countries, where they competed for a prize bag of $3,002,186 mxn with more than 90 judges who were responsible for evaluating the competing teams.
Here you can find the spirit of camaraderie that resides in all the teams competing to be the champion. The competition is made to test their skills and knowledge on the grill, demonstrating why they are the best while extolling the richness of Mexican cuisine and culture.
During this weekend we had competitors coming from Nicaragua, Colombia, Guatemala, Argentina, United States and, of course, Mexico, with unique recipes where they demonstrated why they are the best, surrounded by their friends, family and the good vibes of all our people.
This grill party took place at the Parque SMP in Santiago, Nuevo León, surrounded by mountains, nature and the best atmosphere you can imagine. This year we had three days of this great event, each one full of surprises, memorable moments, fellowship and the best energy you can imagine.
On Friday the 16th, we welcomed the 100 teams that were part of the Grill Master HEB 2024. This day was free of competition, allowing the teams to have fun and enjoy the event before receiving the starting flag and being the first to light the fire of the Grill Master HEB. They were able to mingle with the other teams, get to know each other, and enjoy their respective carne asada tacos with a cold beer. They could also take a tour of the Mundos Parrilleros that were part of this event, all accompanied by the best music.
On Saturday the 17th, the evaluations of the main categories began, starting with Poultry and Fish and/or Seafood. We closed on the 18th, the last day of the competition, when it was time to present the dishes for the Beef and Pork categories. On that day, the new Grill Master HEB champion was crowned.
Our attendees had a lot of activities to do during those days. There was plenty of food and a great atmosphere. We had five Mundos Parrilleros with grills ready to serve the most delicious food you could imagine. But, what were the Mundos Parrilleros?
- Mundo Carnes y Vinos by HEB where the best beef meets a good wine, creating a more than good fusion.
- Mundo El Cerdo y sus Maravillas by PROAN. Learn more about this great animal and why it is more than just ham and bacon.
- Mundo Noreste for you to get to know the gastronomy of our region and fall in love with it as we are.
- Mundo La Botana by Tribus del Fuego with preparations that serve to start your appetite or to "bite something" while we go for stronger dishes.
- Mundo BBQ y Whisky by Glenlivet where there is smoke all day, food and good liquor. Preparations go from brisket to pork belly bites.
- Soy Parrillero Official Store so you can take home your favorite SMP products and if you don't know us, give us the opportunity to spice up your life.
Your support and trust made this great achievement possible once again.
We'll see you on August 15, 16, and 17, 2025, at Parque SMP, Santiago, N.L.
